Social Media Marketing, Reality and Lies

Social Media Marketing appears to be the latest buzz word for anybody aiming to increase their online existence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now emerging all over the place nowadays and they are telling anyone that will listen about how exceptionally essential social media like Facebook twitter and YouTube are to your company but, for the typical small to medium sized business, does marketing to socials media truly live up to all the buzz? Is investing a small fortune on working with a SMM business really worth it? And has anybody truly done their research on this prior to they worked with someone to establish there Facebook service page? Some SMM companies are establishing things like Facebook service pages (which are totally free) for $600 to $1,000 or more and telling their customers that they do not need a site since Facebook is the biggest social media on the planet and everybody has a Facebook account. Now while it may be true that Facebook is the biggest social media network in the world and yes, Facebook's members are potential customers, the real concern is are they really buying? Social media marketing business are all too pleased to mention the positives of social media like the number of people utilize Facebook or how many tweets were sent out in 2015 and how many people see YouTube videos and so on but are you getting the complete photo? I once sat beside a SMM "expert" at an organisation seminar who was spruiking to anybody who came within earshot about the remarkable benefits of establishing a Facebook company page for small company (with him naturally) and selling on Facebook. Interested by the aforementioned "specialists" recommendations I looked him up on Facebook only to discover he had only 11 Facebook good friends (not a great start). Being the research nut that I am, I chose to take a good appearance into SMM in regard to selling to see if it in fact worked, who did it work for and if it did why did Social Media Marketing work for them? And should business rely so greatly on social networks for sales?

As a web designer I was constantly (and now significantly) confronted with numerous social networking challenges when possible clients would state that having a website sounds good however they had a Facebook company page and had actually been told by numerous sources (the ever present yet anonymous "they") that socials media were the thing to do, but after discussing their requirements it became rather clear that those potential customers didn't really understand why they needed socials media or SMM to generate online sales, They simply wanted it. For little and medium sized organisation I always advised developing a quality site over any type of social media, why? Well it's simple really since social media is Social Media, and social Networks are Social Networks they are not organisation media and company networks (that would be more like LinkedIn). I understand that sounds simple however it holds true and the stats back it up. The reality is that social media marketing fails to tell you that Facebook is a social media not a search engine and in spite of the variety of Facebook users and Google users being around the same, individuals don't utilize Facebook in the same way that they utilize a search engine like Google (which has around half the online search engine market), Yahoo and Bing to search for company or items. They use it to correspond with family and friends or for news and home entertainment. In a recent research study done by the IBM Institute for Business Worth around 55% of all social media users stated that they do not engage with brand names over social media at all and only around 23% in fact purposefully utilize social media to interact with brand names. Now out of all individuals who do use social media and who do engage with brand names whether purposefully or not, the bulk (66%) say they have to feel a company is interacting honestly prior to they will connect.

So how do you utilize social media marketing? And is it even worth doing?

Well first of all I would say that having a well optimized site is still going to bring you far more organisation that social media in the majority of cases especially if you are a small to medium sized local service due to the fact that far more individuals are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a site you're missing out on out on all of that possible business. In spite of all the (not so great) stats I still believe it is still an excellent concept for organisation to utilize social media simply not in the same way that a lot of SMM experts are today, Why? Is it in a Social Media Marketing business's finest interest to talk social networks up?

One of the biggest problems business face with social networks and SMM is perception. The main factor the majority of individuals provide for engaging with brands or company on social media is to receive discounts, yet the brands and business themselves believe the primary factor individuals engage with them on social media is to discover about new products. Most businesses believe social media will increase advocacy, but just 38 % of customers concur.

There were some excellent initiatives shown in the IBM study of business that had actually gotten some sort of a deal with on how to use social media to their benefit, keeping in mind that when asked exactly what they do when they communicate with businesses or brand names by means of social media, consumers list "getting discount rates or vouchers" and "buying products and services" as the top 2 activities, respectively a UNITED STATE ice cream company called Cold Stone Creamery used discount rates on their products on their Facebook page. With both Elite Digital Marketing agency Cold Stone Creamery and Twelpforce the benefit is plainly in the favour of the prospective client & the great technique to social media marketing is to sell without trying to offer (or looking like your selling) sadly most social media marketing is focused the wrong method.

Developing a tangible buyer to customer relationship through social media is difficult and probably the most benefit to organisation' using social media to boost their sites Google rankings. Organisation' need to understand that you cannot just setup a Facebook business page and hope for the finest. SMM requires effort and potential consumers need to see worth in exactly what you have to use through your social media efforts give them something worth their social interaction and time then you might get better outcomes.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original rate ... and the suits are flying


As a web developer I was continuously (and now progressively) confronted with numerous social networking difficulties when potential customers would state that having a website sounds excellent but they had a Facebook organisation page and had actually been told by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, but after discussing their requirements it became rather clear that those potential customers didn't really understand why they required social networks or SMM to generate online sales, They simply wanted it. Well it's basic truly because social media is Social Media, and social Networks are Social Networks they are not organisation media and service networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Company Worth around 55% of all social media users stated that they do not engage with brand names over social media at all and only around 23% actually actively use social media to engage with brands. Well initially of all I would say that having actually a well optimized website is still going to bring you far more service that social media in most cases specifically if you are a small to medium sized regional service because far more individuals are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're missing out on all of that potential service. The primary factor most individuals give for connecting with brands or organisation on social media is to receive discount rates, yet the brands and organisation themselves think the primary reason individuals engage with them on social media is to learn about brand-new items.

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